Subtlety isn't the word here. Oh no. Because after all that excitement at the MTV Movie Awards, the wait for Harry Potter and the Deathly Hallows is finally over. Not the wait for the film, mind you - even when Part One's out in November, you'll still have to wait until July next year for Part Two. For now, the wait is over for the trailer, because finally, the much-coveted video went live online today. At 3am.
Directed by David Yates, the dark final chapter to the epic fantasy franchise reaches its mature conclusion with a solid slice of gloom and a few touches of doom. With ickle Danny Radcliffe and Rupert Grint looking more like almost-grown-men than ever before, they join the slightly-taller Emma Watson as J.K. Rowling's wizarding trio come of age.
Horcruxes, Hallows, Tents and Dragons - Deathly Hallows has it all. And in two parts. Will it actually live up to the honestly rather insane amount of hype that precedes it? From the looks of the (admittedly spectacular) trailer, most likely yes. But check out the trailer yourself below, and give us your thoughts.
And, while you're at it, check out the pretty stills below the super-glossy video as well. Just in case you're not drooling enough yet.