Sundance London announced its line-up earlier today. Featuring UK premieres of 14 selected films from this year's Sundance Festival, the brand new event will treat British moviegoers to Julie Delpy's 2 Days in New York, Paul Dano's new film, For Ellen, America's-biggest-house documentary, Queen of Versailles, and others.
Also introducing a range of music gigs to the Sundance brand, founder Robert Redford promises that the event will bring the best of indie cinema to British audiences. You know, like that other excellent indie film festival we get every year in London. The one with the Sundance-inspired name. Raindance Film Festival, you may recall, opened last year with the UK premiere of Mike Cahill's Another Earth, which wowed audiences at Sundance several months earlier.
Of course, there's nothing to say we can't have both events every year (increased exposure for indie filmmakers is a very good thing), especially with Sundance's reputation and dedicated US focus. But there is one key distinguishing feature of Sundance London: the price.
Here's a breakdown of the numbers:
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Location
The O2 Arena
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Location
Apollo Cinema, Piccadilly Circus
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Inaugural Year
2012
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Inaugural Year
1993
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Remit
US indie films
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Remit
Indie films from around the world
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Length
4 days
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Length
2 weeks
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Number of Films
14
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Number of Films
94
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Ticket Price
£250 (+£12.50 booking fee) - festival pass
£140 (+£9.80 booking fee) - four films in a day (for 2 people)
£175 (+£12.25 booking fee) - 10 film pass
£50 (+£4 booking fee) - one film and a gig
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Ticket Price
£149 - festival pass
£10 - evenings and weekends
£5 - weekdays before 5pm
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Average Price Per Film
£18.75
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Average Price Per Film
£1.58
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£18.75 per film? That's a bit steep when you put it next to £55 for 11 films at last month's FrightFest Glasgow, or Raindance's £1.58 per film average for 2011's festival.
The movie line-up looks exciting, the inclusion of music (including Placebo) is promising and The O2 does have one heck of a massive cinema screen, but Robert Redford will have to do something pretty special to convince folks that a four-day event involving 14 films is worth £175 + exorbitant booking fee.
Individual tickets for films (not just music events) would be a good start. £18.75 for a UK premiere isn't bad - but you shouldn't have to pay for 10 films to get that price. I just hope that the booking system involves flying monkeys or unicorns.
Sundance London runs from Thursday 26th to Sunday 29th April. Here's the full line-up at the official site. It's undoubtedly a big event for the UK cinema calendar, but can you afford to go?