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Home Blog Latest Festival by Numbers: Sundance London vs Raindance
Festival by Numbers: Sundance London vs Raindance Print E-mail
Written by Ivan Radford   
Wednesday, 07 March 2012 20:27

Sundance London announced its line-up earlier today. Featuring UK premieres of 14 selected films from this year's Sundance Festival, the brand new event will treat British moviegoers to Julie Delpy's 2 Days in New York, Paul Dano's new film, For Ellen, America's-biggest-house documentary, Queen of Versailles, and others.

Also introducing a range of music gigs to the Sundance brand, founder Robert Redford promises that the event will bring the best of indie cinema to British audiences. You know, like that other excellent indie film festival we get every year in London. The one with the Sundance-inspired name. Raindance Film Festival, you may recall, opened last year with the UK premiere of Mike Cahill's Another Earth, which wowed audiences at Sundance several months earlier.

Of course, there's nothing to say we can't have both events every year (increased exposure for indie filmmakers is a very good thing), especially with Sundance's reputation and dedicated US focus. But there is one key distinguishing feature of Sundance London: the price.


Here's a breakdown of the numbers:


Sundance London logo   Raindance Film Festival 2011 logo


The O2 Arena


Apollo Cinema, Piccadilly Circus


Inaugural Year



Inaugural Year




US indie films



Indie films from around the world 



4 days



2 weeks


Number of Films



Number of Films



Ticket Price

£250 (+£12.50 booking fee) - festival pass

£140 (+£9.80 booking fee) - four films in a day (for 2 people)

£175 (+£12.25 booking fee) - 10 film pass

£50 (+£4 booking fee) - one film and a gig


Ticket Price

£149 - festival pass 

£10 - evenings and weekends

£5 - weekdays before 5pm



Average Price Per Film



Average Price Per Film



£18.75 per film? That's a bit steep when you put it next to £55 for 11 films at last month's FrightFest Glasgow, or Raindance's £1.58 per film average for 2011's festival.

The movie line-up looks exciting, the inclusion of music (including Placebo) is promising and The O2 does have one heck of a massive cinema screen, but Robert Redford will have to do something pretty special to convince folks that a four-day event involving 14 films is worth £175 + exorbitant booking fee.


Individual tickets for films (not just music events) would be a good start. £18.75 for a UK premiere isn't bad - but you shouldn't have to pay for 10 films to get that price. I just hope that the booking system involves flying monkeys or unicorns.

Sundance London runs from Thursday 26th to Sunday 29th April. Here's the full line-up at the official site. It's undoubtedly a big event for the UK cinema calendar, but can you afford to go?