|X-Men: First Class - A Marketing Budget Breakdown|
|Written by Ivan Radford|
|Sunday, 08 May 2011 12:07|
The rather exciting new character videos for X-Men: First Class are the first major clue as to what the marketing department have been spending their budget on.
So cheap everyone thought it was fake. Possibly Photoshop. More likely a 12 year old with scissors and glue.
First Official Photos
The first official X-Men photos of the cast were way more professional than that banner. Just look at the classy furniture in Professor X's office. That chair? Free delivery from IKEA.
Dreadful Final Poster
The theatrical trailer was reassuringly classy, but the poster that went with it was pathetic Photoshop bilge. Great use of the marketing work experience guy.
New Character Trailers
The new official character trailers, including this one that features Mystique, are far closer to the kind of thing we all expect from Marvel's massive pot of cash, i.e. they're actually good. The other three are on our X-Men: First Class videos page.
Hiring a guy to write a giant X in a sky using his plane can be pricey, although using just the one letter helps to keep the cost down.
That giant letter X is probably worth a billion quads or one sheets. No wonder they cut the poster budget down.