The rather exciting new character videos for X-Men: First Class are the first major clue as to what the marketing department have been spending their budget on.

Marketing budgets are always a closely kept secret, but Marvel have loads of money. Thor's UK box office debut was good and Iron Man 2 took in a scary amount last year. And don't forget that the X-Men franchise has taken around $1.5 billion in total (X2, X-Men: The Last Stand and X-Men Origins: Wolverine all took over $300 million each worldwide).

So there should be some spare cash to throw at Matthew Vaughn's mutant prequel. But at times, the X-Men: First Class promotional materials have been downright dodgy. Here's where the money went:

Rubbish Banner

So cheap everyone thought it was fake. Possibly Photoshop. More likely a 12 year old with scissors and glue.

Pritt Stick £2