The new poster for Harry Potter and the Deathly Hallows: Part 2 has turned up online on the official Facebook page - and you can tell Warner Bros mean business.
Building up for the final showdown between The Boy Who Lived and He Who Shall Not Be Named, it's The Fight What People Have Waited For. Which explains why the Potter studio have tried to echo the poster for the greatest battle in cinema's history.
In a bold move, there's not even a title on the blood-splattered poster, so it could well be the start of a campaign for Bride Wars 2: Electric Boogaloo. Oh yes, I'm excited.
Harry Potter and the Deathly Hallows: Part 2 will bring about total world destruction on Friday 15th July - not at 7:15pm, as previously advertised.