Limitless rides a high of £2.1m at the UK Box Office this week, after beating off mild competition from The Eagle and A Turtle's Tail. Drugs are good, mmkay?
Bradley Cooper's pill-popping thriller had two days of previews to help shoot up its solid total, but practically doubled the returns for second place 3D kids film A Turtle's Tail, which actually opened on more screens.
The Eagle marched into third, almost matching Turtle's takings of just over £1m. That's a little behind the £1.5m Kevin McDonald's State of Play took in its first week back in 2009, but then Channing Tatum is hardly Russell Crowe.
Interestingly, the historical hack-and-slash adventure showed in more cinemas than the top two films - the only movie more widely shown over the weekend was fourth place Rango. The success of Limitless, then, is testament to the impact of Bradley Cooper's face, which wooed audiences into multiplexes and also formed the basis of an inspired advertising campaign on The Tube.