|NO says YES to video on-demand|
|Written by Ivan Radford|
|Wednesday, 20 March 2013 07:36|
I love a bit of video on-demand. Demanding the old video on my computer or TV. Watching it. On demand.
So I'm bristling like Gael Garcia Bernal's beard hair to discover that Pablo Larrain's excellent Chilean drama NO has gone down the VOD route, renting itself out until Friday 22nd March on both iTunes and Curzon On Demand. Those two platforms alone are fantastic because they give audiences outside of an arthouse or indie film's limited theatrical release to see it - and NO is taking full advantage, a move that ad man Rene Saavedra (hired to campaign against Pinochet in a national referendum) would approve of. Yeah, that's right. Now you have NO excuse not to see it.
For those in the London area, though, even better news: you lucky folk can still see NO at the Prince Charles Cinema and (from today - again) the Curzon Soho. To celebrate, here's a nifty infographic to explain the background to the NO campaign:
And remember: NO? More like hell yes. (You can read our London Film Festival NO review here.)