"We all have secrets. The ones we keep... and the ones that are kept from us."

So speaks the hero in the first trailer for The Amazing Spider-Man. Yes, the web-slinging superhero is back. Again. And judging by the trailer he's not that amazing.

Andrew Garfield sounds good as Peter Parker. He looks the part too, from the athletic running around and hanging upside down on trains to the specs and backpack of an awkward geek. 

But otherwise, this video is intriguing rather than exciting. Parker's line of dialogue may suggest a darker tone to Marc Webb's reboot, but all this origins malarkey is painfully familiar stuff. Yes, it's nice to see Martin Sheen, Emma Stone and Rhys Ifans, but it's not that long since we saw the last load of Spidey characters.

Still, Webb - an intelligent director - is clearly trying hard to make his Spider-Man as distinct as possible. You can tell that just from the first-person POV sequence as Spidey leaps across the city's CGI rooftops. A shame it looks so fake, really.

The Amazing Spider-Man is out in March 2012. Read on for the full video.