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Home Blog Latest Gulliver's Travels Gobbles up UK Box Office
Gulliver's Travels Gobbles up UK Box Office Print E-mail
Written by Ivan Radford   
Wednesday, 05 January 2011 08:08

It's a terrifying thing to read, but it's true: Rob Letterman's big dumb robot-filled tribute to Jonathan Swift's satire took a total of £7 million in its opening week.

Not only does that dwarf the competition, but it almost equals Tron: Legacy's total takings in one fell swoop. That's pretty impressive (not in a good way), even if you factor in the fact that Tron was a royal flop. 

Compare it to last year's Boxing Day opener, Sherlock Holmes, which got £3m. That had Avatar up against it, so £3m was a respectable 2D opening. But Gulliver's Travels had way worse word of mouth, arrived in the middle of the pre-VAT sales, and still managed its gargantuan 7-day haul.

Other openers Love and Other Drugs and The Way Back both got £1.3m and £1.6m, so Gulliver's a long way ahead of the competition, even if he did arrive a few days early to the New Year's party.

Fockers, meanwhile, is firmly in second place with £2.6m from the weekend. That's its second week in cinemas, so a quick glance at its £11m total will give you an idea of how many fools parted with their money for that when it debuted (it took about £3m). With a strong series of figures (a lot of £1m's) for most of the UK Top Ten, it's been a fairly solid post-Christmas period for UK cinemas.

Sure, it's a lot of lacklustre stuff floating about, but even Narnia barely dropped £30k at No.5 (it's now on £1.2m). The best bit? Happy Potter got a seasonal boost and jumped from £875k to weekend receipts of £1.04m - there's life in the young wizard yet.

In case you're wondering, Harry's running a £48m total at present. If Gulliver's Travels gets anywhere near that, I'll sail to the Bermuda Triangle myself just so I can get a wedgy from a giant robot.



  • boxing day
  • jack black
  • little fockers meet the parents
  • love and other drugs
  • narnia
  • new year
  • the way back
  • tron legacy
  • uk top ten
  • voyage of the dawn treader