How do you get your indie movie on iTunes? It helps if you're Gary King. The director of How Do You Write a Schermann Song?, which hit iTunes worldwide yesterday, has the enthusiasm to back up his talent - and, it turns out, the contacts too. He explains in this interview with Film Courage how he got digital distribution in an age where theatrical releases are harder and harder to come by.

"Some other people to validate it helps," he says. "There's a fine balance. You have to believe in it... but it is that type of world where that validation is needed from someone else, whether it is a friend, or a festival or a critic. If you have some kind of write-up about it, that helps..."

You can read our review of How Do You Write a Joe Schermann Song? here. We first saw it at last year's Raindance Film Festival. Naturally, I take full credit for giving Gary's film the positive write-up it needed. Except for the part where he says he already had iTunes on board at that point.

"It was a good feeling to go around and not have that look of desperation..." he adds.

I won't tell him about his facial expression if you won't.

How Do You Write a Joe Schermann Song? is out now on iTunes. Watch it here. It's fantastic.