I'm Still Here: The Lost Year of Joaquin Phoenix now has a distributor, in the form of Magnolia Pictures. The mockumentary-documentary-nervous-breakdown-rap-video is still a strange project, with no-one quite sure what to make of it. But Magnolia Pictures seem pretty happy with what they've seen. So happy that they'll be spreading Casey Affleck's directorial debut around cinemas. As in, actually trying to get people to go watch it.

Is it real? Well, Sean Combs says it is. Casey says it is. The Weinsteins? Well, they weren't so sure. But Magnolia's CEO is confident: "No matter what I thought coming in," he told Deadline, "I came out feeling this was a pretty amazing piece of work: jaw dropping but dimensional. It's going to get a lot of attention, but it is not some cheap stunt... It is extreme behavior but it's in the context of the insanity of being in Joaquin's life for that period of time. It is a unique piece of work that is going to surprise people in different ways. It's really good filmmaking."

Expect the US reaction somewhere around Friday 10th September. The rest of the world won't be far behind. As for Phoenix, well it looks like Hulk probably was just his new rapper name. Word.