Yes, they're getting more expensive. A Wall Street Analyst has predicted a price jump of up to 26% for 3-D ticket prices in the US this week, just as How to Train Your Dragon gets released. Richard Greenfield's report found that the increase will be around $3, or $5 in LA and New York cinemas. Don't even start on the IMAX prices. Those are even higher.

He observes that "if consumers absorb the price increases without issue, we believe it bodes well for the pricing power of the movie exhibition industry".

I'd like to highlight the words "pricing power" and "without issue" there. To recap, if people keep buying expensive 3-D tickets without complaining, the industry will have total control. TOTAL CONTROL!