Do you remember when all those sites started posting a leaked trailer for Fincher's Dragon Tattoo remake? Well, now film blogs have found another way to talk about an upcoming film at the earliest possible opportunity before the trailer's even been leaked. Imagine my surprise when I saw people posting descriptions of The Dark Knight Rises teaser trailer.
Actually, you don't have to imagine my surprise. You can read a description of it:
I was not surprised.
Here's how the description of The Dark Knight Rises trailer starts (spoiler alert if you think it might actually be real):
And in case that description isn't enough for you, here's a description of the description of the trailer:
The description is in a red font. It opens with a mention of the studio logo. A film trailer starting with a studio logo? This can only be described as newsworthy.
Then there are some words that don't quite form a sentence, before BIG LETTERS spell out something that doesn't quite form a word. (What is this mysterious "JOURNAY"? If only someone could provide us with a handy description.)
All of this (probably fake) description is written in something that can't really be described as English, mainly because the person doing the describing didn't read a description of what a full stop is.
And in case THAT description of the description wasn't enough for you, here's a description of the description of the description of the trailer:
And here's a description of the t-shirt I was wearing while writing that description:
It's got a fish on it.
I understand the excitement about The Dark Knight Rises. I'm looking forward to seeing the trailer when it does arrive, but I can wait to see it. I enjoyed the teaser poster for The Dark Knight Rises without needing a description a few days beforehand. (What would the description be? "It's a poster with a Batman logo on it.")
Are we really at the point now where websites are so desperate for Batman headlines that we need descriptions of everything, even a 93 second preview of a film that's not out for another 12 months? That's not impatient; it's silly. And the blogs I saw the trailer description on (SlashFilm and Collider)? I'd describe them as capable of much better work.