Right. Forget Heineken. If you’re wound up about Bond selling out to Dutch lager for $45 million, get over it. It’s not as if 007 hasn’t advertised products before. Fleming’s agent was defined by the brands of things he used – product placement and sponsorship in the movies is a natural continuation of that.

Besides, that Skyfall Heineken advert is nothing compared to some of the other James Bond TV adverts we’ve seen in the past. Sky-full, Casin-Coke Royale, Quantum of Sony. Here are the top 10 007 ads from the last 50 years of Bond...

Director: Sam Mendes
Cast: Daniel Craig, Javier Bardem, Judi Dench, Naomie Harris, Ralph Fiennes
Certificate: 12A
Trailer

Skyfall has already been described by several excitable people as the best Bond movie of all time. It’s not. But that’s partly because it’s not a Bond movie – it’s a movie about Bond. And that’s something very special indeed.

BlogalongaBond. One Bond film each month until Skyfall in October.

Finally. Casino Royale. Following the mountain of butt-nubbins that was Die Another Day, Daniel Craig’s arrival was a shot of pure 007 joy – like getting a blowjob from Sophie Marceau after a one-night stand with Jaws.

Martin Campbell returned to the helm to do what he did best: reboot the franchise to fit its era. Brosnan’s 90s baptism by Russians smartly played up the irony while allowing for some revenge. Craig’s noughties cocktail kept the cold-blooded part – a cornerstone of Ian Fleming’s character – and added in a dash of On Her Majesty’s Secret Service’s sorrow.

But it was more than that: as well as nailing Bond’s character, Casino Royale knew when to blow things up and when to sit things out. Gone are the CGI surfboards and ice palaces; in their place, clever exchanges of dialogue and games of cards. After an explosive first half (and some bold opening credits), it really does feel like we’re back in Dr. No territory. Casino Royale didn’t out-Bourne Jason Bourne by punching people in the face. It did it by staying quiet for the middle act and letting Craig’s dormant landmine take centre stage.

And then there’s Eva Green - EVA GREEN – whose independent streak and sexy smarts made her the first, and arguably best, Bond girl of the series. She’s the perfect companion for Mads Mikkelsen’s quiet, calculating Bond villain, both of them adding realism rather than camp humour to proceedings.

Held together by David Arnold’s absolutely stonking score, Casino Royale doesn’t so much slap Die Another Day around the face as strap Pierce Brosnan to a chair and whip his cheesy balls with a rope while yelling: “Will you yield?” It’s a cathartic release for everybody.

Still, Casino Royale’s not the first time United Artists/MGM have tried to reboot Bond. OHMSS removed the polish of Diamonds Are Forever. For Your Eyes Only scaled back Moonraker. GoldenEye resurrected 007’s misogynistic dinosaur. The boldest restart, though, occurred in 1992, way before Martin Campbell entered the frame. And its legacy – nay, its example – lives on to this day.

I am talking, of course, about James Bond Jr.

There's no two ways about it. The new Skyfall poster makes no sense. Just look at Daniel Craig's expression, which has puzzled many Bond fans. The truth is quite simple. He's thinking: "What the hell happened?" 

I tried to answer his question. Here are the best three explanations I could come up with...

The Skyfall teaser trailer arrived this morning - and it was just a little bit ruddy fantastic. But because Roger Deakins' visuals were so stunning and the whole thing was so short, I found myself replaying the video in slow-motion just to get a closer look at it all.

So here's a full breakdown of the Skyfall teaser trailer in HD screencaps. Because sometimes a two-second picture of giant blue jellyfish just isn't enough.

"Some men are coming to kill us. We're going to kill them first."

That's the sound of Bond going bad-ass in the Skyfall teaser trailer. That other noise? The high-pitched squealing? That's me geeking out over Bond going bad-ass in the Skyfall teaser trailer.

There's barely anything to the video, but what's on show is fantastic. The framing and composition are gorgeous and the lighting suitably moody. Guns, explosions, word association, it's all good. As for Daniel Craig, he's never looked more licensed to kill. Now all we need is some more Naomie Harris and a bit of Ben Whishaw to go with Judi Dench and all those coffins.

Read on for the full Skyfall teaser trailer - if this is what 84 seconds of a Sam Mendes Bond film is like, imagine it going on for two hours.

I am, of course, referring to the nodding British bulldog M has got on her desk, not 007 getting a husband's bulge while stalking Bérénice Marlohe.

I don't normally bother with sharing new images that appear on every other site in the world, but these are too gorgeous not to mention. Plus I can use them as an excuse for not doing my BlogalongaBond for this month yet.

Read on for the full Skyfall set pictures (with thanks to Empire). Note: They're still not as good as my exclusive Skyfall on-set photos from the beginning of the year.

You may recall last summer, when we took film journalism to new lows heights with some exclusive on-set photos for The Dark Knight Rises. Or the beginning of 2011, when our never-before-seen Sherlock Holmes 2 on-location photos from Hampton Court Palace shocked literally tens of internet users. Now, we've managed it again with some amazing, and very revealing, pictures from the Bond 23 shoot in London - taken during a walk home from work last Friday, when I stumbled across the secretive Skyfall crew in Trinity Square. 

If you're a movie fanatic, you've no doubt seen on-location images from upcoming blockbusters before, with blurry unofficial snaps of actors and props prompting wild speculation over plot details. None of that here. Oh yes, these Skyfall photos are so spoilerific and brilliant that I've even had to break out the SUPER MEGA EXCLUSIVE headline again. Here we go, folks. We're about to attempt re-entry. 

Read on for the Skyfall on-set photos...

Director: David Fincher
Cast: Rooney Mara, Daniel Craig, Stellan Skarsgard  
Certificate: 18
Trailer

David Fincher’s Dragon Tattoo was always going to have a lot to live up to – because of the guy at the helm, rather than Niels Arden Oplev’s previous film version of Stieg Larsson’s popular books. But Fincher announces his intention straight away, with an explosive opening credits sequence full of black liquid, computer keyboards and shattered female silhouettes.

It screams James Bond in an angry, foreign voice, establishing the titular Girl as the franchise’s lead figure. After Benjamin Button and The Social Network, this feels like Fincher back in Se7en territory. Grizzled, haunting and beautiful.

Yes, after yesterday's epic trailer, there's ANOTHER video of The Girl with the Dragon Tattoo. This time, it's a video of the Dragon Tattoo press conference in Stockholm.

And once again, it's amazing that I'm still excited about seeing more of the film - even after watching a whole 8 minutes of the ruddy thing.

Talking to media folks in Sweden, David Fincher, Rooney Mara and Stellan Skarsgard spoke about the making of Fincher's Dragon Tattoo adaptation. Here are 5 things we learned from the Dragon Tattoo press conference:

1. Rooney Mara Is a Coat Hanger 

"My casting rules are simple," says Fincher. "You're looking for someone to hang a character on." 

2. Lisbeth Salander Is the Next Tony Hawks 

"I was thrown into it quite fast," Rooney Mara explains of her sudden casting as the novel's hacker heroine. "There was a lot of physical work... The motorcycle training. The skateboarding. The kickboxing." Skateboarding? If we get to see her pull a 50-50 grind and a heel-flip on the Stockholm streets, I am so there. (I'm also now hoping for a Tony Hawks-style video game franchise.) 

3. David Fincher Does 40 Takes of Each Shot

Stellan Skarsgard explains how the shoot lasted a whole year and why it felt like it went on forever. "When I met David, he said "This is not going to be fun." He went "I do 40 takes of each set up..." But when you work with David, you feel that you try to get further in each take." 40 takes of Swedish bum rape? That's pretty hardcore workmanship.

4. Sweden Is Exotic

"For me, it was in this exotic place..." says Fincher. All that Swedish bum rape has probably gone to his head.

5. There's a Bit of Lisbeth in All of Us

"That feeling of being marginalised or held back by people in a position of power," comments Mara, "people can relate to that." I certainly can. Well, that's my excuse for my tattoo of The Moomins, anyway.

Read on to watch the full video of the Dragon Tattoo press conference.