While everyone gets excited about Sundance London at the end of April and Cannes starting in May, people seem to have overlooked something exciting happening this week. This Thursday, you can witness a little piece of festival-going history because it marks the launch of London's very first Argentine Film Festival.
It's called, quite ingeniously, Argentine Film Festival London. And over four days it introduces the UK capital to eight new films straight from South America. And anyone who caught Carancho this year (still showing at Odeon Panton Street - go watch it) or saw The Secret in their Eyes in 2010 will know that Argentina is producing some flipping brilliant bits of cinema right now.
What you might not know is that it also has its fair share of silent movies too. And Argentine Film Festival London gives you a chance to discover those (at their UK premiere) as well as bask in the grizzled brilliance of Ricardo Darin, not to mention enjoy a ton of live tango and free glasses of Malbec wine.
The festival kicks off on Thursday night with comedy Chinese Take-Away (which sold a million cinema tickets in Argentina) and finishes on Sunday evening with a Woody Allen-inspired romance. And if that wasn't enough, it takes place at The Ritzy Picturehouse in Brixton - a flipping brilliant cinema.
So to recap, that's a flipping brilliant cinema showing some flipping brilliant films from a flipping brilliant country. What's not to like?
Of course, we'll be there during the whole thing, reviewing, drinking and swooning over Ricardo Darin, so come along and say hi. We'll also bring you our picks of the programme in the next few days - you can read on now to see the whole line-up.
Argentine Film Festival London runs from Thursday 19th April to Sunday 22nd April. For more information, go to the festival's official website. To book tickets, head straight on over to the Ritzy Brixton.